If you have a website that you use to sell your products and services, you know that you will drive traffic away if the content is not engaging enough. You need a website with compelling and quality content that will convert your visitors into leads. Where do you find quality content? Do you hire an independent freelancer or the services of a content writing agency?

At some point, you have to decide on whom to hire because you might not have enough time to focus on your business or train an in-house content writing team. The dilemma comes in as to whom between an independent freelancer and a content writing agency will offer you the best quality content. 

It is not easy to tell who the best is, because they both come with benefits and limitations. This article focuses on the benefits of hiring a content writing agency vs. hiring an independent freelancer. 

4 Benefits of Hiring a Content Writing Agency vs. an Independent Freelancer

One of the things that scare some people and companies away from hiring the services of a content writing agency is the cost. Agencies, of course, charge higher fees than an independent freelancer does.

However, signing up a contract with an agency might cost you less than what you would spend with independent freelancers in the long run. Here are the benefits of a content writing agency vs. an independent freelancer. 

1.      Cost

It might be cheaper to directly hire an independent freelancer than to hire the services of a content writing agency. However, if you have a large project, you might end up sending more on hiring multiple independent freelancers than you would on hiring a single content writing agency. 

2.      Quality Control

One of the main benefits of hiring the services of a content writing agency is that you can count on quality control. Unlike an independent freelancer, an agency runs under a supervised system that manages the workflow, ensuring fewer chances of delayed or substandard work. It is also easier to track any previous work done by the agency on projects similar to your content. 

3.      Ability of handling larger workloads

Agencies, unlike independent freelancers, have more workforce and resources. They can handle any amount of work, which is essentially advantageous for businesses or individuals with large projects. It is better to outsource large tasks to a single agency than to several independent freelancers that might not deliver uniformity. 

4.      Accountability

When you hire the services of a content writing agency, you draw up a contract with them that they have to adhere to at all times. They become liable for everything, thus making it safer to work with them.

On the other hand, an independent freelancer does not have any attachment to any agency and no formal working structure. You may draw a contract with them, but if they decide to disappear before finishing the project or leak the contents, there is very little you can do. 

Wrapping it up

Choosing a content witting agency or an independent freelancer always comes down to the type of project and an individual’s preference. If you have small projects, there is no harm in outsourcing the services of an independent freelancer. However, if you have large projects and want the highest quality content, outsource the services of a content writing agency. 

At trulink.io we are happy to provide you with quality content at rates that fit your budget. Order your content today!