Frequently asked
questions

Yes. Our main focus is HVAC companies in the US. We build AEO websites and run monthly growth plans that help heating and cooling companies get found on Google, show up in the map results and get recommended by AI tools like ChatGPT, Perplexity and Google AI Overviews.

HVAC is our main focus, and most of what we publish is written for HVAC companies. Plumbers, electricians and other home service contractors are welcome to ask for a free AI visibility check too. We will show you where you stand and tell you honestly whether we can help.

Homeowners usually search for an HVAC company when something has broken, and they call one of the first few names they see. That makes being one of those names very valuable. Focusing on one trade also means we know the services, the seasons and the questions HVAC customers ask, so the work is faster and sharper.

AEO, or Answer Engine Optimization, is the work of making your company the answer when someone asks a question like "who is the best AC repair company near me?" in Google, ChatGPT or another AI tool. For an HVAC company it means clear service pages, pages for each town you cover, a strong Google Business Profile, steady reviews and content that answers what homeowners ask.

Most still start on Google, either in the map results or the regular results, and they read reviews before they call. A growing number now also ask AI tools like ChatGPT, Gemini and Perplexity for a recommendation, and Google often shows an AI Overview at the top of the page. Your company needs to show up in all of these places.

AI tools like ChatGPT build their answers from information they find and trust across the web. You improve your chances by having a clear website that says exactly what you do and where, a complete Google Business Profile, consistent business details on directories, good recent reviews and helpful content that answers common heating and cooling questions. No one can force ChatGPT to name a company, but these steps make it much more likely.

Google AI Overviews pull from pages that answer the question clearly and come from sources Google already trusts. Strong local SEO, direct answers near the top of your pages, FAQ sections, schema markup and a well kept Google Business Profile all help. Pages that already rank well in Google are the most likely to be used.

Yes. Perplexity, Google Gemini and Microsoft Copilot all answer local questions such as "best furnace repair in my town" and name specific companies. They use many of the same signals as ChatGPT, so the work that helps you in one usually helps you in the others.

Open ChatGPT or Perplexity and ask the way a homeowner would, for example "Who is the best AC repair company in [your town]?" Try a few services and a few towns, and note who gets named. Or ask us for a free AI visibility check and we will run these checks for you and explain what to fix first.

HVAC SEO is search engine optimization for heating, ventilation and air conditioning companies. It covers your website, service pages, location pages, Google Business Profile, reviews, local citations and content, so that you rank for searches like "AC repair near me", "furnace installation" or "heat pump repair" in the areas you serve.

HVAC SEO helps you rank in Google search and the map results. AEO goes one step further and helps your company become the answer that AI tools and Google AI Overviews give. AEO is built on top of good SEO, so we do both together.

The map results, often called the map pack or local pack, depend mostly on three things: how close you are to the person searching, how well your business matches the search and how trusted your business looks. You can control the last two by completing your Google Business Profile, choosing the right categories, adding your services and service areas, posting updates, getting steady reviews and linking it to a strong website.

Very important. For many HVAC companies it is the biggest single source of calls, because it appears in the map results and is often the first thing a homeowner sees. We set it up or clean it up as part of every AEO website, and we keep it active with regular posts on our growth plans.

There is no magic number. What matters most is having more good reviews than the companies you compete with locally, getting new ones every month and replying to them. Reviews that mention the service and the town, such as "fixed our AC in Mesa the same day", are especially helpful.

Yes. Our AEO Business site includes a simple review request setup, and our AEO Growth plan includes ongoing review generation. We never buy or fake reviews, because that breaks Google rules and can get a profile suspended.

At a minimum: a clear homepage, a separate page for each main service, pages for the towns you cover, your phone number on every page, reviews, financing or maintenance plan details if you offer them, and an easy way to request service. Behind the scenes it should load fast on phones and use LocalBusiness and FAQ schema so Google and AI tools can read it easily.

Our AEO Launch site is $1,490 one time, and our AEO Business site is $2,990 one time. Both are built to be found from launch day, with service pages, Google Business Profile setup and schema included. See AEO websites for HVAC companies or our pricing page for the full details.

Our AEO Launch site is usually ready in about 7 days. Our AEO Business site, which includes service area pages, usually takes 14 to 21 days. Timing depends partly on how quickly we get your details, photos and approvals.

Often, yes. Some sites only need better service pages, location pages, schema and content, which our monthly growth plans cover. Others are slow or hard to edit, and a new AEO website is faster and cheaper in the long run. A free AI visibility check will tell you which makes more sense for you.

Yes, we strongly recommend it. A single "Services" page cannot rank well for AC repair, AC installation, furnace repair, heat pumps, ductless mini splits, indoor air quality and maintenance plans all at once. A dedicated page for each one gives Google and AI tools a clear answer to match each search.

Service area pages are pages for each town or neighborhood you cover, such as "AC Repair in Plano". They help you show up when people search in those places, especially outside the town where your office is. They work best when each page has useful local detail rather than the same text with a different town name.

Yes, that is one of the main searches we work on. "Near me" results depend heavily on where the person is standing, so no one can promise you the top spot everywhere. We strengthen everything you control, your Google Business Profile, reviews, service pages and location pages, so you show up in more of those searches across your service area.

Some improvements, such as a cleaned up Google Business Profile, can help within a few weeks. Steady gains in rankings and AI mentions usually take 3 to 6 months, depending on your competition and where you start. That is why our growth plans have a 3 month minimum.

Our AEO Essentials plan is $950 a month and our AEO Growth plan is $1,750 a month. Both have a 3 month minimum and then run month to month. You can see what each plan includes on our pricing page.

They do different jobs. Ads can bring calls quickly, but the calls stop when you stop paying, and each lead can be expensive in busy seasons. SEO and AEO take longer to build but keep bringing calls without paying for every click. Many HVAC companies use both, and strong organic visibility can lower how much you need to spend on ads.

No. We focus on organic search, Google Business Profile and AI recommendations. If you already run ads with someone else, our work fits alongside it.

Yes. Spring and fall are often quieter, so we publish content ahead of time on topics like AC tune ups, furnace maintenance, heat pump upgrades and indoor air quality. This helps you pick up maintenance and replacement work when emergency calls slow down.

It can. Emergency searches like "AC not working" or "furnace repair same day" are some of the most valuable in the trade. We make sure your website and Google Business Profile clearly show your emergency service and hours, and that calling you takes one tap on a phone.

Yes. We work remotely by email and video call, so we can support HVAC companies anywhere in the US. Before we start, we research your local market and competitors so the work fits your area.

Yes. Each location should have its own Google Business Profile and its own location page, with its own reviews and local details. Our AEO Business site is built for companies covering several towns. If you have many branches, contact us for a quote.

Yes, as long as your franchise agreement allows you to market your own territory. Many franchises have brand rules for websites and profiles, so we work within those rules and focus on the parts you control, such as your Google Business Profile, reviews and local content.

Yes. HVAC is our main focus, but the same approach works for plumbers, electricians, roofers and other home service companies. If you run one of these businesses, ask us for a free AI visibility check.

Yes. You own your website and your domain. If you ever decide to move on, we will help you take everything with you.

Not yet, and we would rather say so than invent them. Our proof so far comes from other industries: our SEO and AEO approach took a law firm from zero to 22 page one Google rankings in 72 days, with no paid ads. To build our first HVAC case studies, we offer our first two US HVAC clients 50 percent off in exchange for a case study and an honest review. See our pricing page for details.

We cannot promise rankings or a set number of calls, because no honest agency can. What we can promise is clear work you can see every month: better pages, a stronger Google Business Profile, more reviews and a monthly report showing where you rank and where AI tools name you.

A blog is not required, but it is one of the best ways to answer homeowner questions such as "Why is my AC blowing warm air?" or "How often should I replace my furnace filter?" These are exactly the questions people ask AI tools, and good answers help you get named in their replies. Our growth plans include this kind of content.

Schema markup is hidden code that tells search engines and AI tools facts about your business, such as your name, services, service areas, hours and reviews. HVAC websites can use LocalBusiness and HVACBusiness schema, plus FAQ schema for question pages. We add it to every AEO website we build.

Yes. Most people looking for an HVAC company search on a phone, often when they are hot, cold or stressed. If your site loads slowly or the phone number is hard to find, they go back and call the next company. Our websites are built to load fast and make calling easy.

Every month you get a short, plain English report showing what we did, where you rank, how your Google Business Profile is performing and where AI tools like ChatGPT mention your company. On the AEO Growth plan we also walk you through it on a strategy call.

Start with a free AI visibility check. We look at how your HVAC company shows up today on Google, in the map results and in AI tools, then recommend the smallest step that will make a real difference. There is no cost and no obligation.

SEO, or Search Engine Optimization, is the process of improving a website's visibility in search engines such as Google. Effective SEO combines technical optimization, content strategy, keyword targeting, user experience improvements, and authority building to help businesses attract qualified organic traffic and generate more leads.

SEO helps potential customers find your business when they are actively searching for solutions. Unlike paid advertising, SEO can generate sustainable long-term traffic, improve brand credibility, and reduce customer acquisition costs over time.

SEO is a long-term strategy. Some improvements may appear within weeks, but significant growth often takes 3 to 6 months or longer depending on competition, website authority, and the quality of implementation.

Technical SEO focuses on website performance, crawlability, indexing, security, structured data, mobile usability, and page speed. It creates a strong foundation that helps search engines understand and rank your content.

On-page SEO includes optimizing page titles, headings, content, internal links, images, metadata, and user experience elements to improve rankings and relevance.

Backlinks are links from other websites pointing to your website. High-quality backlinks act as trust signals and can improve search visibility and authority.

Local SEO helps businesses appear in local searches, map results, and Google Business Profile listings. It is especially valuable for service-based and location-dependent businesses. Read more about working with an SEO agency in Nairobi.

Yes. SEO attracts users who are actively looking for products or services, making it one of the most effective channels for generating qualified leads.

Keyword research identifies the phrases and questions potential customers use when searching online. These insights guide content and optimization strategies.

Topical authority is built when a website publishes comprehensive, high-quality content covering a subject in depth. It helps search engines view your website as a trusted resource.

Answer Engine Optimization (AEO) is the practice of structuring content so it can appear in featured snippets, AI-generated answers, voice search results, and other direct-answer experiences.

AI Search Optimization focuses on improving visibility in AI-powered search platforms such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.

Generative Engine Optimization (GEO) refers to optimizing content for generative AI systems that provide synthesized answers instead of traditional search results.

Yes. Businesses can improve their chances of being referenced by AI systems through authoritative content, strong entity signals, structured information, and topical expertise.

AI search engines analyze content, entities, relationships, and authority signals to generate answers. They prioritize trustworthy and well-structured information.

Yes. Content that is authoritative, comprehensive, well-structured, and aligned with user intent has a higher chance of appearing in AI Overviews.

Entity SEO focuses on helping search engines understand people, places, organizations, products, and concepts associated with your brand.

Yes. Well-written FAQs provide direct answers to common questions and can improve visibility in both search engines and AI-powered systems.

Schema markup provides structured information that helps search engines and AI systems better understand page content.

AI is changing search behavior, but SEO remains essential. The future lies in combining SEO, AEO, and GEO strategies.

Content marketing involves creating valuable content that attracts, educates, and converts potential customers.

We create blog posts, service pages, landing pages, pillar content, cluster content, guides, and website copy.

A pillar page is a comprehensive resource covering a broad topic and linking to related cluster pages.

Topic clustering organizes related content around a central subject to strengthen authority and improve rankings.

Quality content creates opportunities to rank for keywords, answer user questions, earn backlinks, and build trust.

Evergreen content remains relevant for long periods and continues generating traffic over time.

Consistency matters more than volume. A strategic publishing schedule based on business goals usually produces the best results.

Yes. Updating existing content often produces faster SEO gains than publishing new content alone.

High-quality content is accurate, useful, comprehensive, well-structured, and aligned with user intent.

Blogs help businesses attract traffic, demonstrate expertise, answer questions, and support SEO goals.

We use AI-assisted drafting with human review before delivery. Every piece of content is reviewed, structured and refined by a human SEO specialist before it goes live.

Trulink.io provides SEO, AEO, AI Search Optimization, content marketing, social media marketing, website redesign and new website build services. We also build AEO-ready websites with SEO included. See how we work as a digital marketing agency in Kenya.

We track rankings, traffic, leads, conversions, engagement, visibility, and business outcomes.

Yes. Clients receive clear reports highlighting progress, opportunities, and recommendations.

Conversion optimization focuses on improving the percentage of visitors who take desired actions such as contacting your business or making a purchase.

Yes. Strategic digital marketing attracts qualified prospects and guides them through the buying journey.

Yes. We work with startups, local businesses, established brands, and growing organizations. In Kenya, see how we work as a digital marketing agency in Nairobi.

Our main focus is HVAC companies in the US. We also work with other home service businesses, such as plumbers and electricians, and with marketing agencies that need AEO and SEO support. Over the years we have delivered more than 200 projects across many industries, including legal, professional services and SaaS.

Social media helps businesses build awareness, engage audiences, and amplify content reach.

We start with research, auditing, goal setting, competitor analysis, and performance data.

Organic traffic refers to visitors who find your website through unpaid search engine results.

Our AEO growth plans start at $950 a month, and our AEO websites start at $1,490 one time. All prices are listed on our pricing page. For agencies or larger projects, get a free quote here. In Kenya, see what our SEO services in Kenya cover.

Yes. We provide detailed audits covering technical SEO, content, authority, and AI search readiness.

No. Our monthly growth plans have a 3 month minimum, because AEO and SEO need time to show results. After that you can stop at the end of any month. Websites are a one-time payment.

Our process includes discovery, auditing, strategy development, implementation, reporting, and ongoing optimization.

The process begins with a consultation where we review your goals and identify growth opportunities. If you are still comparing options, our guide on how to hire an SEO expert in Kenya covers what to ask. Get in touch here.

Communication frequency depends on the engagement, but regular updates and reporting are included.

Yes. We frequently collaborate with in-house marketing teams and external partners.

No ethical SEO agency can guarantee rankings because search algorithms are constantly changing. We do guarantee our effort, transparency and quality of work.

We combine SEO, AEO, AI visibility strategies, and content marketing to deliver measurable growth across all search surfaces.

Our focus extends beyond rankings to include AI search visibility, authority building, and lead generation, giving you an edge in the evolving search landscape.