At some point in your business journey, you must have heard about SEO and crucial for business expansion. SEO is an acronym for Search Engine Optimization and is an essential tool that allows you to improve your website’s visibility in Google or other search results pages. This means when users search for specific terms, your website will rank among the first.

Importance of SEO

Organic click-through rates dramatically go down after the first five-page results. This proves how important it is for your website to rank on the top pages. If you want your web page to get more visits, get more sales, ensure your site appears on the top page, or at least the first five results.

Ranking on top of search engine results is not as easy as it sounds. SEO content writing is not taking a post and adding a smattering of keywords. This is called keyword stuffing, which can attract a Google penalty. There are a lot of technicalities involved. If you choose to do the content creating yourself, you might be too distracted from your core business. This is where professional content writing services come in to save the day. Here are some of the ways SEO writing services help in content marketing.

1.     Access to The Best Titles and Meta Descriptions

Terminology such as meta descriptions and SEO titles are foreign to you if you are not an SEO copywriter. These titles and met descriptions are crucial as they are the first item a user sees on the SERP (search engine result page.

A weak or dull title will do nothing to attract a potential customer to your website. A poor meta description will not give the potential customer a clear indication of what to expect from your website. Meta descriptions and titles are what professional content creators are good at. They will create ranking content with compelling titles and meta descriptions.

2.     Proper Use of Keywords and Research

As mentioned above, SEO is more than just adding keywords to content. Keyword research is essential in content marketing, and a professional is adept at it. The content creators are up to date with the latest trends in keywords and have the expertise to add the keywords into the content naturally. Google is sensitive to unnatural-sounding text and counts that as a negative user experience in their quality guidelines.

3.     Establish Your Site as an Authority

Content marketing surveys in Africa and the rest of the world have shown numerous websites (as many as 55%) with no backlinks. Your web page should not be one of these statistics. Backlinks are crucial in Google ranking.

Your webpage should link to reputable third-party sources. This shows your reader your website is well-researched and reliable. Linking your content to your blog posts establishes you as an authority in your niche. Look for quality content writing services in Africa that are adept at effectively using links and using appropriate anchor texts, avoiding unnecessary links and backlinking to your previous blog posts.

4.     Compelling CTAs

CTA is an acronym for “Call to Action.” An article or blog post may be fascinating but has an unsatisfactory ending that fails to capture the reader’s attention. The whole point of the content is to get more clicks on your page that end with a customer making a purchase.

To convince customers to buy, you need to have a compelling call to action that encourages the reader to either buy, sign up for a newsletter or contact your business for more information. Professional content services expertly weave the reader’s imagination and compel them to take action. This ability comes from experience and intuition that comes from a professional.

5.     Top-Notch Quality Content

The 15-second rule in online copywriting applies, and you only have those split seconds to capture your reader’s attention. With poor content, the reader will quickly click away from your site. A professional who has been in the SEO content creation business is well-versed in writing with the appropriate tone for various demographics and knows the best length to keep the content.

Content that is too long, the customer will get bored, too short, and you will leave more questions than answers. A professional will know just where to strike a balance and write content tailor-made for your business.

How Hiring Professionals Will Impact Your Business

Hiring a professional content creator will do several things for your company:

·       Save Money

You will no longer have to use pay-per-click advertising. Professional copywriting will save your business money in the long term.

·       Be a Step Ahead of Your Competitors

Any business serious enough to hire professional writing services is always a step ahead of its competitors. A top-notch SEO content creator will write you cutting-edge posts that will give you an edge in your niche.

·       Professionalism

In any competitive industry, you have to strive to stand out. If you do not have an online presence or you have a poorly done and outdated website, no one will take you seriously or trust you. No matter how trustworthy you are, people believe what you show them at face value. A website makes you look professional and efficient.

·       Reaching a Wider Audience

A professional copywriter knows how to anticipate your customer’s needs and wants. They can translate these needs into content that will draw both your target audience and others. You can reach a broader and international audience than you would with just mainstream advertising.

·       Frees up Your Time

As mentioned before, engaging a copywriter allows you to get more time to concentrate on your core business. You cannot multi-task with content marketing and business simultaneously. The website will take care of most customer-related issues, and you can get valuable feedback from the customers in real-time via chatbots.

Conclusion

Content marketing is crucial for any business, whether a startup or an established company. It is a way for you to keep in touch with your customers, both existing and potential customers. Hiring content writing services will improve your web page and brand visibility and give you a robust online presence.