Content curation is one of the most valuable strategies to master for any content marketer. It is more than simply re-sharing content; it provides more value to content audiences while highlighting the owner’s industry expertise.

Curated content is simply content created by other authors that you pick and share with your audience. This can include valuable blog posts from companies in your field, advice from thought leaders, and any other piece of content that may be appealing to your audience.

The role of a content curator is to pick the most relevant and important content to post on their blog or website. Retweets are the most basic types of curated content. To get value from curate content, you need to master a few tricks and use a few tips. Here is how to curate high-quality blogs posts like a pro.

Know your audience

The first thing you need to do before looking for content to curate is to conduct audience research. To share valuable content with your audience, you first need to know who they are and what they prefer.

Creating audience personas is one of the most effective ways of figuring out who your audience is and what they need. This will help you choose the most relevant curated content to boost engagement and brand awareness.

Include your personal opinion

Your following comprises people who want to hear your thoughts and ideas. While it is possible to share and retweet content without adding a comment, this may not be too helpful to your followers. Adding your thoughts is a fantastic way of starting a conversation with your followers, which helps you know what they think.

The good thing about curating content is that you only need to add a line or two about your thoughts on the content to engage your followers.

Always tag and link back to the source

Content curating is sharing someone else’s content and not stealing it. For this reason, it is good practice to ensure you tag the author and link to the original source. When sharing someone else’s content on your pages, you can share only a small part of the content and link back to the source for anyone who wants to access the whole text.  

Fact check before sharing

There is a lot of fake information and news on the internet. Your followers see you as an authority and thus trust that what you post is factual. To ensure you maintain your reputation as an authority figure, always fact-check information before sharing it with your audience. You can go a step further and only share content from credible sources, as this helps to ensure you remain credible.

Schedule your curated posts

Except for breaking news, it is possible to schedule your curated content in advance. With scheduling, you can ensure that you have content to share regularly without needing to be at your desk at all times. The best way to find content to schedule is to curate the valuable content you come across using scheduling tools.

Curating content is all about sharing existing content without breaching copyright issues. The tips in this article will ensure you curate high-quality content for your followers at all times. Trulink.io is a service that can help you create curate worthy content for your audience.